Misleading Claims with Numbers

In chapter 13 misleading claims with numbers really stuck out because i had never heard of this. Misleading claims with numbers means that a company is putting out false or misleading numbers. An example would be when a shoe company says "40% off select shoes". First it could be misleading because you don't know if the price was marked up before or if its 40% off the retail price or the given price. Thats how companies draw people in with advertisments like this where you think the deal you are getting is good but its actually around the normal price. If it's 40% off the given price chance are its the same as regular retail price. I felt this was an important peice of the book due to so many companies posting clearances in thier stores everyday. People need to be more aware of misleading claims with numbers in everyday life!