Often times we see internet advertisement and want to buy into the propaganda. A very popular piece of advertisement on the internet is the Got Milk ads. These ads take a famous actor, actress, singer, ect. and they put a white milk mustache across their upper lip.
Here's an example: http://www.youngry.com/from-print-ads-to-internet-ads-dont-make-this-very-common-novice-mistake/
In this example they have used Halle Berry as their star. Just because a star is endorsing it people want to believe that the product is good and they can trust it. In milk's case they probably can trust it but this is just an example of how using a face everyone knows helps the companies to get people to buy their product.
You are certainly right when you say that celebrities are a good advertising strategy. It seems now a day’s people are trying to be the celebrities they see on TV. The advertisement industry knows that and takes advantage of it which is a brilliant idea. The Got milk ad is a great example. There is always a new face that everyone knows on those ads and people love it. Milk is also a good example to use because you know that milk is a product that can be trusted. I love examples that are so relatable and this is a great one.
ReplyDeleteMy dearest Big Cat,
ReplyDeleteI totally agree with you! I mean i definitely only drink milk because famous people do. That's not totally true but it has definitely made some kind of impact. This is especially true in our cases of being athletes. When the Got Milk advertisements use professional athletes, it makes us believe that they can thank milk for their amazing bodies that always preform at the elite levels. This is also true in the example that I used for my advertisement. Proactive persuades many people to try it because they claim that many famous people use it as well. Thank you for the amazing read!
best friends for life,
hb1